Digital Marketers Zone

We already know that marketing world is full of acronyms in an effort to make the vast amount of verbiage easier to memorize and understand. However, for most of us they just sound like simple letters. Digital Marketers Zone taken time to break down all of the most important marketing acronyms for you here in simplest way. Now you can be in the know and sound cool at parties.

API: Application Program Interface

This usually has a very complicated explanation of how software talks to other software. Essentially we can setup an API to have a set rule it enforces when interacting with other software.

AIDA: Attention Interest Desire Action

Outdated steps a consumer goes through from the beginning of a purchase funnel all the way through to actually making their purchase. They start with noticing, then work through having interest, to deciding they want it, and finally actually purchase it.

B2B: Business to Business

When a company serves other businesses or it directly serves consumers. Sometimes they do both. For example, a sports equipment company selling their products to sports shops. That would be good example of a B2B arrangement.

B2C: Business to Consumer

When a business directly serves customers or consumers. We can take a example here. When the sports shop selling its products directly to consumers.

BANT: Budget, Authority, Need, Timeline

Bant is a popular tool sales reps and sales leaders frequently use to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell.

B = Budget: Can they afford it? A = Authority: Are they the decision maker to be able to buy this? N = Need: Do they actually need what you are selling?

BR: Bounce Rate

Among the total amount of visitors to your website, how many of them navigated away after only viewing a page? The percentage you get here is your bounce rate.

CPA: Cost Per Action

When someone have a website and get some product advertising banners on it. Every time someone clicks the banner, buys something, or even views the banner- you get some money. Every advertiser and arrangement is different, for example you may just get paid when someone actually purchases something. However you make the arrangement, the amount you get paid is called “cost per action.”

CR: Conversion Rate

How many users took the desired action that you wanted from them to out of the total amount who were there and saw your offer? Like, how many people joined your email list on your website out of those that visited your website? That percentage is the conversion rate.

CRM: Customer Relationship Management

When a company looks at the history of interactions it’s had with its customers and determines how it wants to interact with them in the future. In a simplified example, a company can see that a consumer opened all the emails about a particular product and clicked links to look at it, but didn’t purchase. So the company can send them a follow up email with a special promotion for that particular item.

CRO: Conversion Rate Optimization

Strategy that tries to increase the amount of users that take action on something and convert into customers. Like Increase the conversion rate of users who visit a website and end up purchasing.

CTA: Call to Action

Words like “click here!” “Subscribe now” “buy now” etc are all considered to be CTAs. It’s a specific instruction to users encouraging them to take a desired action. When done right, they provoke an immediate response.

CTR: Click Through Rate

How many users clicked on something specific vs. the total number of users that saw the link. We can consider this example. Like out of everyone who opened an email and saw the link, how many actually clicked?

CPM: Cost Per Thousand

If you are doing a large marketing campaign, the amount it costs to reach one thousand people via a particular advertising type or medium.

DA: Domain Authority

Domain Authority is a search engine rating metric created by Moz. DA rating is a score between 0 and 100 and this score calculated by evaluating a ton of different metrics some of which are; Moz’s very own MozRank, MozTrust, linking root domains, number of total links (similar to Trust Flow and Citation Flow).

IBL: Inbound Link

A link back to your site from another website.

FTP: File Transfer Protocol

If we have a large amount of files and need to send (think an entire website of files, a ton of videos, etc) we can use FTP to transfer the files from one host to another over the internet.

KPI: Key Performance Indicator

When a company need to determine what their own KPI’s are based on the goals that they are trying to achieve and what you want to track. Maybe a KPI for them is how many views they get on their blog and how many of them convert into subscribers

MRR: Monthly Recurring Revenue

This is actually used to track the amount of revenue a subscription-based business receives every month. Includes averaging lost customers averaging with the rate new customers subscribe.

LTV: Lifetime Value

This is a monetary amount associated with a customer that estimates how much money they are going to ever

spend with the company based on their actions, demographics, purchases, etc.